"All site work was done efficiently, on time and to budget with minimal impact on a busy, occupied site."
There are a range of business models that can be applied to electric vehicle charging points, each suited to a different business objective. They include:
When considering an EV charging business model, it''s important to understand which models will be most effective for the type of visiting driver and the type of location/business where the charging stations will be installed, as well as the typical costs incurred.
Whatever approach you are looking to take, flexibility and scalability are absolutely critical for such a young and fast paced industry.
It''s key to work with a charging provider who will take the time to understand your location and make a tailored recommendation on what chargepoints and business model will be most effective.
Tip: Pod Point offer all business models mentioned in this guide and a range of chargepoints, including Solo, Twin, Media and Rapid chargers, all of which offer flexibility to our customers. Our team are always on hand to discuss the options available to you.
With this model, EV charging is provided free to grow market share by attracting and retaining customers, with the costs offset by the increased revenue gained through existing business activities.
As such, your first consideration as a business should be whether you can offer charging for free to maximise the number of drivers you attract to your location, grow brand loyalty and encourage on-site spending.
✔ Attract and retain more electric vehicle charging customers than with paid for models.
✔ More suitable for media chargers
✘ Liability for the costs of the electricity and the chargepoints.
✘ Less suitable for rapid charging points.
Businesses who make more than c.£1 an hour of margin from customer attendance.
Businesses with typical c.45+ minute customer dwell time.
Analysis: For many businesses that rely on customers arriving by car, the revenue earned from EV driving customers using their business dwarfs the costs of electricity. It can therefore be sensible to absorb these costs rather than levy a fee that may deter drivers from visiting.
Tip: To make the most of your chargepoint provision Pod Point recommend ensuring the installation is reliably available for your customers (numerous chargepoints, clearly signed), smart (so as to be scalable and future proofed) and easy to use.
To optimise our customer''s public installations, Pod Point have established the "EV Zone" concept. For more details speak to our team.
With this model, a fee is levied on drivers to use the chargepoints. This matches the operational costs and, if total cost recovery is sought, an additional margin is added to pay back hardware and installation costs.
EV drivers are increasingly acceptant of paying a fee to charge their car, though most will judge the value of the price against their home electricity rates. So long as prices are set within the window of what drivers find acceptable, it can be possible for chargepoint hosts to collect a revenue.
✔ Attract and retain more electric vehicle charging customers than with profit making models.
✔ Enable your chargepoint to pay for its own electricity and/or capital cost
Businesses whose customers will need or want to charge and are willing to pay something for the service.
Analysis: In general, the more competitive the price levied, the more drivers you will attract with EV charging stations. But it is also worth considering the need state of your driver. For example, a driver on a short journey will be less willing to pay to charge than one who has done more mileage and will have a long onwards journey.
If a tariff is set, it''s imperative to make the billing method easy to understand, access and use (e.g. apps and contactless payment cards for rapid chargers).
Tip: Make sure you choose a provider who gives you flexibility to control the tariffs you set, like with Pod Point''s Site Management Service .
With this model, a higher fee is levied on drivers to use the chargepoints. This fee covers operational, hardware and installation costs and provides a profitable revenue stream on top.
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