At Panasonic, our goal is to fulfill our Founder''s vision of making today better than yesterday, tomorrow better than today by empowering people to live better lives and creating a brighter future for everyone.
Panasonic is a leading technology provider of electric batteries and consumer lifestyle technologies, as well as innovative smart mobility, sustainable energy, and integrated supply chain solutions.
Throughout Panasonic''s 100-year history, one of our guiding principles has always been to contribute to society by improving people''s lives and making the world a better place. The goal? To fulfill our Founder''s vision of making today better than yesterday, tomorrow better than today by empowering people to live better lives and creating a brighter future for everyone.
Through our combined efforts and shared goals, each of our employees works to make the world a better place. That''s why we''re creating a workplace that enables dynamic professionals to make major contributions.A skilled workforce is not someone else''s responsibility, it''s ours. From intern conversion programs to on-campus recruiting to workforce education programs, we support those who want a great career improving the world through technology.
Since its founding, Panasonic has been committed to making positive contributions to our world and society. In the last few decades, this has included setting itself amongst the global leaders in developing sustainable technology. As the impacts of climate change have become more severe and detrimental around the world, it has become clear these investments are not enough.That''s why we''re changing the way we operate – from creating more sustainable business practices, products and solutions to helping our customers and business partners integrate sustainable technologies in their projects. We''re committed to leading the systemic changes necessary to address the urgency of the climate crisis – deepening our commitment to sustainability.
At Panasonic, we believe that to drive our business to continued heights for all people, our business practices and our contribution to society must be rooted in diversity, equity, and inclusion. We foster an environment in which everyone can share their voice and talents, in a safe space, where they have the opportunity and resources to fully realize their potential.To achieve this, the company has committed to developing and realizing programs, tools and processes that ensure a diverse, equitable and inclusive environment for our employees, in turn benefiting our partners, customers and communities we serve.
Our "Basic Management Policies" - our business objectives and general approach to our activities - remain unchanged at the core of our company, no matter how the times may change and the scale and nature of our operations may transform.
We are promoting co-creation activities to solve social issues in three steps, shared knowledge, circulation of knowledge, and network creation, under IP Department purpose "Circulating intangible properties, transforming them into value, and making the world happier".
Panasonic (パナソニック, Panasonikku) is an international brand name for Japanese electric products manufactured by Panasonic Corporation (formerly Matsushita Electric Industrial Co., Ltd.). Under this brand, Panasonic sells plasma and LCD display panels, DVD recorders and players, Blu-ray Disc players, camcorders, telephones, vacuum cleaners, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, portable CDs, analog tape decks and home stereo equipment, electronic components, and semiconductors, all of which are marketed under their slogan, "Ideas for Life."
The brand Panasonic was created by Matsushita in 1955, for use in the U.S., Canada, and Mexico, where the brand name National had already been registered by other companies.[1] The name was created by combining "pan" meaning "all" with "sonic" meaning "sound," and was first used as a brand for audio equipment.
In January 2008, Matsushita announced it would change the company name to Panasonic Corporation, effective October 1, 2008.[2] Non-audio/visual products (mostly home appliances) currently branded "National" in Japan will be marketed under the Panasonic brand.
After realizing that there was no efficient lamp for the millions of bicycles in Japan, Matsushita designed one in 1923. Although not an immediate success, his "bullet lamp" eventually became the industry standard and many people even bought them to replace traditional kerosene lamps in their homes. In 1927, Matsushita began using the trademark "National" on his bicycle lamp. He advertised his products in national newspapers, a form of marketing unusual for Japan in the 1920s.
In 1931, Matsushita Electric began the production of radios. The first Matsushita radio, a three vacuum tube model, won first prize in the Tokyo Broadcasting Station radio contest.[3] In 1932, Matsushita purchased several patents crucial for manufacturing radios and disclosed the information freely to other radio makers as a contribution to the development of the electronics industry in Japan. The company expanded its production to electric motors and electric fans.
In 1933, the company adopted a system of enterprise divisions and moved its production facilities to a newly-constructed a large-scale factory at Kadoma, Osaka. Matsushita Electric Industrial Company (Matsushita Denki Sangyō Kabushiki-gaisha, TYO: 6752, NYSE: MC) was restructured in 1935, and a branch company, Matsushita Electric Works, was established.
In 1941, Matsushita began manufacturing wooden boats and wooden airplanes for the military. Through the end of World War II, factories in Japan and Asia produced electrical components and appliances such as light fixtures, motors, and electric irons.
In 1946, Matsushita was designated a restricted company by the Allied Powers General Headquarters, because it had participated in the manufacture of products to support the war effort. Matsushita was in danger of removal as president, but was saved by a petition signed by 15,000 employees requesting that he be allowed to remain. Matsushita convinced General Douglas MacArthur and other Allied authorities that his company should be allowed to resume production of household electrical products and promised them that Japan would become a world leader in electronics. The Allies realized that such a strategy would help Japan''s recovery from the devastation of war, and permitted Matsushita's company to reopen.[4]
In 1947, Konosuke lent his brother-in-law Toshio an unused manufacturing plant to manufacture bicycle lamps; this enterprise eventually became Sanyo Electric, and a competitor of Matsushita. By the 1950s, the Matsushita Electric Industrial Company was the chief manufacturer of washing machines, refrigerators, and television sets for Japanese homes. From 1950 to 1973, Matsushita's company became one of the world''s largest manufacturers of electrical goods, such as electrical equipment, computer chips, and videocassette recorders sold under well-known trademarks including Panasonic, Quasar, National, and Technics. In 1952, it marketed the first black and white television sets.
By 1959, Matsushita had established the Kyushu Matsushita Electric Company, the Osaka Precision Machinery Company (later renamed Matsushita Seiko), the Matsushita Communication Industrial group (which manufactured the first tape recorder), and Matsushita Electric Corporation of America. The company launched its first color television sets in 1960.
Konosuke Matsushita retired in 1973. In retirement, he focused on developing and explaining his social and commercial philosophies, and published 44 books. One of these, entitled Developing a Road to Peace and Happiness Through Prosperity, sold over four million copies. Matsushita died in Osaka on April 27, 1989, at the age of 94. At his death, his personal assets were worth US$3 billion, and Matsushita was bringing in annual revenues of US$42 billion.
Based on 2004 annual sales of electronics, Panasonic is the largest Japanese electronics maker, and the world''s largest manufacturer of major home appliances. Panasonic and its related companies have developed a wide variety of enterprises in home electronics, industrial equipment, telecommunications equipment and non-electronic products and services such as home renovation services.Panasonic has frequently entered into arrangements to manufacture audio-visual and electronic products for brand names such as GE, RCA, Sylvania, Magnavox, and Montgomery Ward. Other brand names associated with Panasonic include Quasar and its Viera televisions and Lumix digital cameras. Its notebook computer line (Toughbook) has recently gained in popularity.
In 2007, Matsushita (Panasonic) was ranked the 59th company in the world by the Forbes Global 500 and is among the Worldwide Top 20 Semiconductor Sales Leaders.[9]
Panasonic's current corporate strategy is to seek cooperation and joint ventures in the development of technologies such as LCDs), while continuing to compete against other companies such as Toshiba, Hitachi, and Minebea to become the benchmark for Japanese electronics. The company is involved with the development of high-density optical disc standards intended to replace the DVD and the SD memory card.
Panasonic sells radio (audio) products for automobiles and light trucks in the US market under the Panasonic brand (aftermarket) and as OEM equipment in Japanese automobile brands such as Toyota, Honda and Subaru. Non-Japanese automakers such as Audi have also used OEM stereos made by Panasonic.
Panasonic Corporation of North America is the name for the American branch of Panasonic.
Sony and Panasonic are often viewed as rivals, probably because they competed to dominate the market in the late 1970s and the 1980s with two incompatible videotape formats: VHS (supported by Panasonic) and Betamax (supported by Sony).[10] Currently Sony and Panasonic are considered rivals in sales of audio products, flat panel TVs, digital cameras, and DVD recorders. Sony has recently diversified into cinema, video games, and finance. Panasonic's large home appliances have no competition from Sony. After Sony's acquisitions of CBS Records and Columbia Pictures, Panasonic purchased MCA (including MCA Music and Universal Pictures) in 1991 but sold out in 1995.
In 1933, Matsushita was the first Japanese company to structure itself into "enterprise divisions," each individually responsible for the production and marketing of a particular type of product. This structure allowed the company to respond quickly to changes in the market, and to keep up with new technologies. It also allowed each "division" to develop unique marketing strategies.
Matsushita promulgated the concept of "peace through prosperity," the idea that wealth generated by successful businesses could transform governments and increase the well-being of society as a whole. A stone plaque outside the headquarters of the Matsushita company says, "Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world."
Matsushita also believed that business should have a spiritual dimension and a greater purpose within society.
Possessing material comforts in no way guarantees happiness. Only spiritual wealth can bring true happiness. If that is correct, should business be concerned only with the material aspect of life and leave the care of the human spirit to religion or ethics? I do not think so. Businessmen too should be able to share in creating a society that is spiritually rich and materially affluent (Konsuke Matsushita).
Having witnessed the horrors of World War II, Matsushita was concerned that the Japanese political system was perpetuating narrow-minded and even dangerous traditions. In 1980, Matsushita opened the Matsushita Institute of Government and Management (MIGM) in Chigasaki City. Matsushita''s plan was to train a new generation of Japanese politicians by emphasizing vision, integrity, a global viewpoint, and rational policy analysis, in the hope that they could then transform the political culture of Japan. In the July 1993 elections in Japan, 15 of the school''s 130 graduates were elected to the national legislature, unseating incumbents from the LDP (Liberal Democratic Party), which had been in power since shortly after World War II.[11]
Several biographies have been written about Konosuke Matsushita''s life and business strategy, including Matsushita Leadership by John Kotter (1998) and Hitachi to Matsushita by Yasuo Okamoto.
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